(Northbrook, IL, May 15) HERCULINER
Truck Bed Liners announced today that it is continuing its
support of Professional Bull Rider and 2007 World Finals
winner Wiley Petersen and that they will team up for the
HERCULINER Safety initiative. The relationship is a
continuation of their marketing partnership that has existed
since Wiley's move to the professional tour.
New for 2008 is the HERCULINER sponsored safety segment with
Wiley Petersen which focuses on rider safety and the
protective gear used in the sport. This campaign will be
integrated into VERSUS network's coverage of upcoming Bull
Riding events this spring and summer. The first airing is
scheduled for this Sunday's event in San Antonio, TX on
VERSUS (May 18th, 9:00PM Eastern).
With Wiley as the spokesmen for the campaign, the goal is to
increase awareness of rider safety through the use of
helmets, vests, and other new technology being developed to
protect these fearless riders. HERCULINER Brand Manager
Brian Bohlander states "It is important to us that our
riders are safe. HERCULINER Truck Bed Liner was designed to
protect truck beds by providing a non-slip surface and
prevent items in the truck bed from sliding during use.
Wiley is a great supporter of safety and since he started
riding, he has been one of the few riders who have always
worn a helmet and advocated its use. We were one of the
first companies to support helmet use for rider safety and
we are proud to continue supporting this initiative."
Wiley Petersen states "I am very happy to be involved in
this cause. HERCULINER has been a great sponsor of mine for
years and has encouraged me to take safety seriously. I have
had many friends in this sport get injured by not wearing
the best gear possible, and some who's lives have been saved
because they have taken safety seriously. If any one of our
current riders and some of the future stars coming into the
sport can prevent injury by becoming more educated on new
safety gear, I'm proud to be a leader of this cause!" |
For More
information or to Order,
Call Toll Free
1-877-HERCULINER (1-877-437-2854)
Or purchase online at
www.247autoparts.com |
|
|
More Info |
|
Do It Yourself
Don't have Adobe
Acrobat? Click on banner to get for FREE
|
|
Contact Us
We're happy to answer any questions
you
may have! |
|
|
|
|
|
